My wife, Jenn, started Brown Ale Day last year, on the 3rd Sunday of October, to celebrate and help rejuvenate appreciation of brown beer.
In a time when beer days seemed to be happening all over the place – IPA Day, Stout Day, International Beer Day, etc. – Jenn’s favourite beer style was lacking any such recognition.
So, we loaded up our fridge with bottles of brown ale and enjoyed a sunny Sunday session of beers, using social media to spread the brown love.
- Read all about the origin of Brown Ale Day via Soaked in Beer : Celebrate the Sedate – Brown Ale Day
- Check out my blog posts from last year’s Brown Ale Day
How can you be a part of Brown Ale Day 2013? It’s simple, just drink a Brown Ale on Sunday and share the experience online with the hashtag #brownaleday
Take a moment to discover that brown ales are not boring. They can offer wonderful complexities in the mouth. Brown ales can be smooth and sessionable or rich and robust. Brown ales are great for cooking with, drinking before a meal, during a meal and for dessert. This Sunday, go brown!
If you’re in Melbourne, here’s a quick brown ale heads-up:
The brown ale from Bendigo’s new brewery, Brookes, is brilliant. It’s a 5.2% abv robust brown ale, full of chocolate and roasty goodness. Grab a bottle at Purvis Beer or find it via the list of stockists on the Brookes website. It’s one of the best local brown ales on the market!
Last Sunday, after running the Melbourne Marathon, we had a beer at Cookie. That beer was the delicious Tony Brown brown ale, brewed by Bridge Road Brewers as part of their Bar Series collaborations. This beer was the brainchild of Newcastle’s Grain Store. It’s a big American brown ale, 6.4% abv with a sweet smash of hops and coffee, washed down with a rich and silky mouthfeel. One is not enough! If it is still pouring at Cookie, we highly recommend that you drink some.
On Sunday our brown ale antics will be shared via Twitter, Facebook, Instagram, Tumblr, Untappd and our blogs. We encourage you to do so too, wherever/however you want to.
Join us! This unjustly under-appreciated beer style needs more exposure and support.
#brownaleday …and bring on the brown!